CommunicationsCommunications · cities and MRCs
Write the press release, then adapt it into five formats
The announcement is confirmed: new service, opening, appointment, emergency measure. A press release is needed within the hour, then the post, the web notice and the newsletter. The agent writes in the city's voice; you check the facts and publish.
Observed use
- A city of nearly 50,000 residents uses an in-house agent for its press releases and shares it among colleagues
- Another produced a communication plan aimed at its small businesses
- A communication campaign on lakes, from objectives to budgets, was built with Munia
No public time figure for this task.
The same task, before and with Munia.
Today
- Find the last release to copy the structure
- Write, reread, have it reread, rewrite
- Re-adapt the text for Facebook, the website, the newsletter
- Go out late when the announcement is urgent
With Munia
- Give the facts in three lines
- Get the structured release, in the city's voice
- Adapt into post, web notice, newsletter, emergency message
- Check facts and quotes, publish
How it is done, step by step.
Give the facts
What, who, when, where, why, the mayor's quote if you have one. Three lines are enough.
Generate the release
Title, lead, body, quote, about, contact: the News release agent follows the classic structure and your tone.
Adapt
Citizen post in three versions, web notice, emergency message if the situation requires it.
Check the facts, publish
Nothing goes out without a person pressing the button.
What you find in Munia for this task.
- News release“Announce the skating rink opening, warm tone.”
- Citizen post“Create 3 posts for the neighbourhood party.”
- Emergency message“Boil water advisory, clear and reassuring.”
- Public notice“Write the public consultation notice for the by-law.”
These agents are described with the others on the page For communications.
People stay in control, start to finish
The agent prepares, the employee approves. Nothing is adopted, published, sent or destroyed without a person who reread it. That is the rule on every page of this site and in every Munia agent.
Frequently asked questions
It proposes a quote from the facts you give, clearly marked as a proposal. You replace it with the real one or have it approved by the person quoted.
No. It prepares the texts, you publish with your usual tools.
Good. Upload your past releases and your style guide into an in-house agent: the first draft sounds like you.
Yes, the agents write in French and in English.